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August 1, 2012
By: TOM BRANNA
• Brynwood Partners VII’s portfolio company High Ridge Brands Co. has signed a definitive agreement to acquire the rights to the White Rain personal care brand from Sun Products. Additionally, as part of the transaction, High Ridge Brands is acquiring the Adorn, The Dry Look, Mink and Toni brands. Terms and conditions of the transaction were not disclosed. White Rain, has a long history with US consumers, having been introduced by Gillette in 1952.
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